Freight sales isn't won at the desk. It's won in the shipper's office the week the contract goes out to bid, on the lanes that actually fit your network. Lead Mapper sequences shipper visits by bid timing and lane fit, captures the dock conversation, and prospects by freight volume, on top of your TMS.
Contract freight moves on a calendar, and the calendar is brutal: the shipper builds the bid, the incumbent gets the inside track, and by the time most reps hear an RFP is live, the relationship that wins it has already been built. The rep who's standing in the office the week before close, reminding the buyer why they're easy to work with, takes the lane.
Lead Mapper surfaces every RFP and contract opportunity on the rep's schedule with the clock running, and routes the rep past the shipper in the window that matters. No more learning a bid closed yesterday.
A rep can win freight that wrecks the network: a lane that deadheads your trucks back empty, a load that doesn't match your equipment, a region you're thin in. Winning the wrong freight is worse than losing it. The reps who build profitable books chase shippers whose lanes fit the trucks you're already running.
Lead Mapper matches each shipper's freight against your lane network and prioritizes the ones that fill your backhauls and match your equipment. Reps spend their visits on the shippers that make the network tighter, not looser.
The dock-office conversation is where the deal really lives: the lanes the shipper needs covered, the equipment, the freight characteristics, the timing of the next bid. If that sits in the rep's head until the end of the day, pricing is a day behind and the quote goes out cold.
The rep talks for twenty seconds leaving the dock. Lead Mapper captures the lane needs, equipment requirements, and RFP signals, pushes them to pricing in real time, and posts the visit to your TMS or CRM. Pricing builds the quote while the buyer is still thinking about the conversation.
"Riverton's putting six lanes out to bid in two weeks, mostly Dallas-Memphis-Atlanta, our sweet spot. They need reefer on two of them. Current carrier's been late on Memphis. Buyer wants our number before the RFP drops. Big opportunity."
Somewhere along the corridors your trucks already run sit shippers who'd fit your network perfectly and have never heard your pitch. Lead Mapper turns that into a prospecting map instead of a phone book, ranked by freight volume, industry, and how cleanly the shipper sits on the lanes you want to grow.
Shippers ranked by estimated freight volume and industry, so reps prospect the docks that actually move enough tonnage to matter.
Prospects that sit on the lanes you're trying to fill surface first, so new freight tightens the network instead of stretching it.
Plan a prospecting day along a single freight corridor, so a rep hits five docks that fit instead of crossing the metro for one.
The AI learns your network and your win patterns, then points reps at the shippers and the timing where the next contract is actually won.
Lead Mapper connects to the major TMS platforms directly and everything else through an open API. Shipper, lane, and RFP data flow in; visit activity and lane requirements flow back to pricing and operations. Your TMS stays the system of record.
Export a shipper CSV and you're routing this week; we'll build the direct integration on request.
Three steps, about half an hour, no consultant.
Sync your TMS or import a shipper CSV. Shippers, lanes, and open RFPs land on the map.
Define your lanes so lane-fit scoring and prospecting target the freight you want. A few minutes.
They get bid-timed routes, lane-fit targets, and voice capture. Onboarding included over 10 seats.
Show up at the right dock, at the right time, for the freight that fits your network. Free for 14 days, no card, set up with a real person.
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