DSD runs on a tight clock: 30-plus stops a day, each with a delivery window, a shelf to set, and a relationship to keep. Lead Mapper packs the route, captures the shelf and the out-of-stocks by photo, and makes sure no account misses the promotion, on top of your DSD platform.
A DSD day isn't a list of stops, it's a puzzle of delivery windows. The grocery account takes deliveries before 11. The convenience stores want the morning. The restaurant doesn't want you during the lunch rush. Sequence that by hand and the rep either misses windows or burns the afternoon driving back across town.
Lead Mapper builds the route around the windows, the shelf-set patterns, and on-time-arrival requirements, and holds it together through promotion weeks and seasonal swings. The rep makes every window, fits every stop, and still has time to actually merchandise.
Every stop placed inside its window, sequenced for the shortest drive between them.
The planogram is the deal. When your facings shrink, your end cap disappears, or your fast-mover is out of stock and the competitor's isn't, you lose volume the warehouse already counted as sold. The rep is the only one who sees it, and on a 38-stop day, what gets noticed has to get captured in seconds or it's gone.
The rep photographs the shelf. Lead Mapper compares it to the planogram, flags out-of-stocks and competitor encroachment, and triggers a replenishment for the next delivery. The shelf report lands in the office geotagged and time-stamped, not reconstructed from memory.
Corporate negotiated the feature, marketing built the display, and then it lives or dies on whether the rep actually placed it in every account before the window closed. The accounts that get missed don't just underperform, they make the whole promotion look like it failed. Lead Mapper makes coverage visible and unmissable.
Lead Mapper re-prioritizes the route to the two unplaced accounts before the window closes, so the launch hits full coverage.
Between the shelf photo and the order, there's a conversation: the manager asking for a new SKU, complaining about a late delivery, mentioning the competitor's rep was just in. That intel is how you keep the account, and on a packed route it dies the moment the rep walks out, unless capturing it takes no time at all.
The rep speaks for fifteen seconds. Lead Mapper logs the manager's requests, the replenishment needs, and any competitive intel, attaches the shelf photos, and pushes it all to your DSD platform. The office and the next rep both inherit the full picture, not a guess.
"Westside's out on the 12-pack zero-sugar, replenish next run. Manager wants to try the new flavor in the cold case, said yes to two facings. Competitor reset their end cap bigger over the weekend. Otherwise selling through well, good account."
The AI learns each account's sell-through and shelf patterns, then keeps the route pointed at the execution that protects volume.
Lead Mapper connects to the major DSD and retail-execution platforms directly and everything else through an open API. Accounts, orders, and shelf data flow both ways, so sales, merchandising, and operations all see the same picture.
Export an account CSV and you're routing this week; we'll build the direct integration on request.
Three steps, about half an hour, no consultant.
Sync your DSD platform or import a CSV. Accounts, delivery windows, and SKUs land on the map.
Define delivery windows and shelf-set targets. Promotion rules take a few minutes.
They get packed routes, shelf capture, and promo tracking. Onboarding included over 10 seats.
Pack the route, catch the out-of-stocks, and land every promotion. Free for 14 days, no card, set up with a real person.
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